Commercial real estate professionals are drowning in data, yet starving for insights. Despite billions invested in AI technology, most CRE teams remain trapped in the same inefficient workflows that plagued the industry a decade ago. Here’s why current AI solutions aren’t delivering on their promises and what truly works.
The Software Overload Reality
CRE professionals promised that software would accelerate decision-making. Instead, it has created digital chaos. Software hasn’t empowered analysts—it has imprisoned them. Your best people spend more time managing tools than analyzing opportunities. The technology that’s supposed to drive efficiency now slows your team’s ability to understand your business and focus on strategy.
The ChatGPT Myth
“Just upload it to ChatGPT!” We’ve all heard it and we’ve all tried it. The fact is, generic AI tools don’t eliminate “swivel chair” work. Your team still manually gathers data across sources, formats it in spreadsheets, and then manipulates outputs. On top of that, generic AI tools can’t provide reliable, repeatable outputs. ChatGPT can’t bridge your property management system with financial models since it wasn’t built specifically for commercial real estate’s complex workflows and systems.
The Competitive Reality Check
AI is creating a K-shaped future for businesses, and the performance gaps continue to widen. Your competitors aren’t debating whether to automate—they’re choosing which automation gives them the biggest edge. Can you afford to fight with spreadsheets while competitors are turning towards purpose-built intelligence?
Large Language Models Are Quickly Advancing
Large language models have reached the sophistication needed for meaningful workflow automation. We’ve moved past novelty into practical applications that handle complex, multi-step processes with the required reliability.
The Future Demands Purpose-Built Solutions
Generic AI won’t solve industry-specific challenges. Success requires platforms designed for commercial real estate’s unique data structures, reporting requirements, and decision-making processes.
That’s why Outcome is the AI start button for CRE. Follow Outcome to learn more about how we automate workflows, generate reporting, and surface predictive insights with confidence and repeatability. Stay tuned for our public launch on October 21 at CREtech NYC.